Best Western Hotels has announced its biggest ever deal - with Hallmark Hotels. All Hallmark owned properties will join the Best Western branding.
Hallmark Hotels have a portfolio strength of 26 properties. The Hallmark brand started in 2007 and now includes 12 former Menzies Hotels acquired in 2014 and eight former Feathers Hotels all based in the North West of England.
The deal represents Best Western’s largest group deal in its 43-year history.
The deal will increase Best Western’s size by more than 2,500 rooms. The deal comes in the wake of its partnership agreement with Corus hotel group.
Best Western is currently featuring in a Channel 4 series following the organisation and a few its hotels during the working day.