Radisson Hotels Group has just launched its new Radisson Individuals brand.
Radisson Individuals is designed to attract independent hotels which want the benefits a worldwide hotel branding can offer without having to change their identity.
The independent hotels can keep their name under the soft brand whilst benefiting from Radisson's operating systems and distribution channels. They will also have access to the group’s integrated IT and revenue platforms.
Staff in Radisson Individuals properties will receive training on Radisson’s service philosophy.
Radisson Individuals will be upscale hotels located in major cities, close to airports and key business and leisure destinations.
So far there are two Radisson Individuals properties in the UK: Henrietta House, a member of Radisson Individuals in Bath and River House Hotel a member of Radisson Individuals in Inverness.