Accor Hotels group is planning to bring its 'Tribe Hotel by Accor' brand to Birmingham. A 124,321 sq-ft hotel is planned which will include 322 bedrooms arranged across 26 storeys, along with a 109-cover café bar.
The site for the new Tribe branded hotel will be along Broad Street on Birmingham’s west-side close to Brindleyplace, Birmingham’s canal quarter as well as the O2 Academy and the Utilita Arena.
The new Tribe hotel will join three existing Accor-branded properties in Birmingham including: Novotel Birmingham Centre, Aparthotel Adagio Birmingham City Centre and Mercure Birmingham West Hotel.
Development of the new Tribe Hotel by Accor in Birmingham is not scheduled to start on site before the third quarter of 2022, with completion expected in the second quarter of 2024.